NEVE
NEVE
My Role
My Role
My Role
Brand & Visual Designer
Services
Services
Services
Creative Direction
Creative Direction
Creative Direction
Print Design
Print Design
Print Design
Visual Identity
Visual Identity
Visual Identity
Tools
Tools
Tools
Adobe Illustrator
Adobe Illustrator
Adobe Illustrator
Adobe Photoshop
Adobe Photoshop
Adobe Photoshop
About the project
About the project
About the project
Overview
Overview
Overview
NEVE is a premium activewear brand specializing in thermal apparel and accessories designed for people who stay active during colder seasons. The brand combines technical performance with a clean, modern aesthetic, creating products that keep wearers warm, comfortable, and confident without compromising on style.
NEVE is a premium activewear brand specializing in thermal apparel and accessories designed for people who stay active during colder seasons. The brand combines technical performance with a clean, modern aesthetic, creating products that keep wearers warm, comfortable, and confident without compromising on style.
NEVE is a premium activewear brand specializing in thermal apparel and accessories designed for people who stay active during colder seasons. The brand combines technical performance with a clean, modern aesthetic, creating products that keep wearers warm, comfortable, and confident without compromising on style.
The Challenge
The Challenge
The Challenge
Create a visual identity that distinguishes NEVE from conventional outdoor brands, which often rely on rugged aesthetics and visuals. The challenge was to develop a visual identity that communicates warmth, movement, and premium quality while remaining minimal, versatile, and recognizable across every touchpoint.
Create a visual identity that distinguishes NEVE from conventional outdoor brands, which often rely on rugged aesthetics and visuals. The challenge was to develop a visual identity that communicates warmth, movement, and premium quality while remaining minimal, versatile, and recognizable across every touchpoint.
Create a visual identity that distinguishes NEVE from conventional outdoor brands, which often rely on rugged aesthetics and visuals. The challenge was to develop a visual identity that communicates warmth, movement, and premium quality while remaining minimal, versatile, and recognizable across every touchpoint.
Solution
Solution
Solution
The identity combines geometric simplicity with symbolic storytelling. Inspired by both winter and motion, the visual identity centers around a custom logomark that represents the brand's core message: Beat the chill with NEVE. The winter-themed color palette, bold typography, and clean layouts reinforce NEVE's premium positioning while creating a cohesive experience across every customer interaction.
The identity combines geometric simplicity with symbolic storytelling. Inspired by both winter and motion, the visual identity centers around a custom logomark that represents the brand's core message: Beat the chill with NEVE. The winter-themed color palette, bold typography, and clean layouts reinforce NEVE's premium positioning while creating a cohesive experience across every customer interaction.
The identity combines geometric simplicity with symbolic storytelling. Inspired by both winter and motion, the visual identity centers around a custom logomark that represents the brand's core message: Beat the chill with NEVE. The winter-themed color palette, bold typography, and clean layouts reinforce NEVE's premium positioning while creating a cohesive experience across every customer interaction.
Logomark
Logomark
Logomark
The logomark was designed as by combining winter, movement, and the brand name into a single recognizable symbol that scales across products, packaging, and print design.
The logomark was designed as by combining winter, movement, and the brand name into a single recognizable symbol that scales across products, packaging, and print design.
The logomark was designed as by combining winter, movement, and the brand name into a single recognizable symbol that scales across products, packaging, and print design.
Winter-Inspired Palette
Winter-Inspired Palette
Winter-Inspired Palette
Glacier blues and crisp neutrals capture the calmness of snowy landscapes while differentiating NEVE from the darker, rugged aesthetics common in outdoor apparel.
Glacier blues and crisp neutrals capture the calmness of snowy landscapes while differentiating NEVE from the darker, rugged aesthetics common in outdoor apparel.
Consistent Brand System
Consistent Brand System
Consistent Brand System
The identity extends seamlessly across packaging, apparel tags, thank-you cards, retail graphics, and promotional materials, ensuring a recognizable experience at every touchpoint.
The identity extends seamlessly across packaging, apparel tags, thank-you cards, retail graphics, and promotional materials, ensuring a recognizable experience at every touchpoint.
Other works
Other works
Other works
LASHBUDDY Facebook Ads
LASHBUDDY Facebook Ads
LASHBUDDY Facebook Ads
Social Media
Social Media
Social Media
Creative Direction
Creative Direction
Creative Direction
Alkylo Organics
Alkylo Organics
Alkylo Organics
Branding
Branding
Branding
Creative Direction
Creative Direction
Creative Direction
BABYFACE
BABYFACE
BABYFACE
Social Media
Social Media
Social Media
Video
Video
Video
UI Design
UI Design
UI Design