BABYFACE
BABYFACE
My Role
My Role
My Role
Jr. Graphic Designer
Jr. Graphic Designer
Jr. Graphic Designer
Services
Services
Services
Graphic Design
Graphic Design
Graphic Design
Packaging
Packaging
Packaging
UI Design
UI Design
UI Design
Tools
Tools
Tools
Adobe Illustrator
Adobe Illustrator
Adobe Illustrator
Adobe Photoshop
Adobe Photoshop
Adobe Photoshop
Figma
Figma
Figma
About the brand
About the brand
About the brand
Overview
Overview
Overview
BABYFACE is a beauty and wellness brand under Summer International, offering beauty and personal-care products supported by a strong social and digital presence. As the primary designer working alongside the Creative Director, I translated the brand into visual assets across packaging, campaigns, social media, motion, merchandise, and web.
BABYFACE is a beauty and wellness brand under Summer International, offering beauty and personal-care products supported by a strong social and digital presence. As the primary designer working alongside the Creative Director, I translated the brand into visual assets across packaging, campaigns, social media, motion, merchandise, and web.
BABYFACE is a beauty and wellness brand under Summer International, offering beauty and personal-care products supported by a strong social and digital presence. As the primary designer working alongside the Creative Director, I translated the brand into visual assets across packaging, campaigns, social media, motion, merchandise, and web.
The Challenge
The Challenge
The Challenge
BABYFACE required a steady stream of visual content for different campaigns and platforms while maintaining a consistent brand presence. The challenge was to adapt the same creative direction across different formats and purposes, from packaging and product campaigns to Instagram posts and stories, ads, and web design, while creating polished visuals from a mix of stock imagery and studio product photography.
BABYFACE required a steady stream of visual content for different campaigns and platforms while maintaining a consistent brand presence. The challenge was to adapt the same creative direction across different formats and purposes, from packaging and product campaigns to Instagram posts and stories, ads, and web design, while creating polished visuals from a mix of stock imagery and studio product photography.
BABYFACE required a steady stream of visual content for different campaigns and platforms while maintaining a consistent brand presence. The challenge was to adapt the same creative direction across different formats and purposes, from packaging and product campaigns to Instagram posts and stories, ads, and web design, while creating polished visuals from a mix of stock imagery and studio product photography.
Solution
Solution
Solution
I developed adaptable visual assets that could be repurposed across multiple touchpoints, using consistent elements, layouts, typography, and retouched imagery to maintain brand cohesion while responding to each format’s requirements.
I developed adaptable visual assets that could be repurposed across multiple touchpoints, using consistent elements, layouts, typography, and retouched imagery to maintain brand cohesion while responding to each format’s requirements.
I developed adaptable visual assets that could be repurposed across multiple touchpoints, using consistent elements, layouts, typography, and retouched imagery to maintain brand cohesion while responding to each format’s requirements.
Social Content
Social Content
Social Content
Designed a range of Instagram posts, Stories, and ads, adapting campaign elements into different compositions while keeping the BABYFACE visual identity consistent across formats.
Designed a range of Instagram posts, Stories, and ads, adapting campaign elements into different compositions while keeping the BABYFACE visual identity consistent across formats.
Designed a range of Instagram posts, Stories, and ads, adapting campaign elements into different compositions while keeping the BABYFACE visual identity consistent across formats.
Motion Campaigns
Motion Campaigns
Motion Campaigns
Created short-form video assets for Instagram and TikTok, combining motion graphics, stock photography and video, studio product shots, and UGC footage to create engaging content for product launches, campaigns, and ads.
Created short-form video assets for Instagram and TikTok, combining motion graphics, stock photography and video, studio product shots, and UGC footage to create engaging content for product launches, campaigns, and ads.
Packaging Design
Packaging Design
Packaging Design
Developed the visual identity and packaging for Miracle Water Hair Boost Treatment, extending the product concept across its packaging and PR box while keeping the design aligned with the BABYFACE brand.
Developed the visual identity and packaging for Miracle Water Hair Boost Treatment, extending the product concept across its packaging and PR box while keeping the design aligned with the BABYFACE brand.
Developed the visual identity and packaging for Miracle Water Hair Boost Treatment, extending the product concept across its packaging and PR box while keeping the design aligned with the BABYFACE brand.
Merchandise Design
Merchandise Design
Merchandise Design
Extended the BABYFACE identity into branded merchandise, including hoodie and tote bag designs, creating wearable applications that retained the brand’s visual language.
Extended the BABYFACE identity into branded merchandise, including hoodie and tote bag designs, creating wearable applications that retained the brand’s visual language.
Extended the BABYFACE identity into branded merchandise, including hoodie and tote bag designs, creating wearable applications that retained the brand’s visual language.
Digital Experience
Digital Experience
Digital Experience
Designed web UI and banners that carried campaign visuals from social and marketing materials into the digital experience, creating a more cohesive brand presence across touchpoints.
Designed web UI and banners that carried campaign visuals from social and marketing materials into the digital experience, creating a more cohesive brand presence across touchpoints.
Designed web UI and banners that carried campaign visuals from social and marketing materials into the digital experience, creating a more cohesive brand presence across touchpoints.
Other works
Other works
Other works
Alkylo Organics
Alkylo Organics
Alkylo Organics
Branding
Branding
Branding
Creative Direction
Creative Direction
Creative Direction
Jason Wu Beauty
Jason Wu Beauty
Jason Wu Beauty
Social Media
Social Media
Social Media
Web Banners
Web Banners
Web Banners
KimChi Chic Beauty
KimChi Chic Beauty
KimChi Chic Beauty
Social Media
Social Media
Social Media
Web Banners
Web Banners
Web Banners