LASHBUDDY
Facebook Ads
LASHBUDDY
Facebook Ads
My Role
My Role
My Role
Brand & Visual Designer
Services
Services
Services
Ad Design
Ad Design
Ad Design
Creative Direction
Creative Direction
Creative Direction
Visual Identity
Visual Identity
Visual Identity
Tools
Tools
Tools
Adobe Photoshop
Adobe Photoshop
Adobe Photoshop
About the project
About the project
About the project
Overview
Overview
Overview
Designed a series of Facebook ads for LASHBUDDY's Buy 2 Get 3 Free campaign, creating promotional visuals that aligned with the brand guidelines while communicating the offer through clear, concept-driven compositions optimized for social media.
Designed a series of Facebook ads for LASHBUDDY's Buy 2 Get 3 Free campaign, creating promotional visuals that aligned with the brand guidelines while communicating the offer through clear, concept-driven compositions optimized for social media.
Designed a series of Facebook ads for LASHBUDDY's Buy 2 Get 3 Free campaign, creating promotional visuals that aligned with the brand guidelines while communicating the offer through clear, concept-driven compositions optimized for social media.
The Challenge
The Challenge
The Challenge
The project began without existing product photography, requiring me to create the visual assets while ensuring they integrated seamlessly into the campaign. The challenge was to develop promotional concepts that clearly communicated the Buy 2 Get 3 Free offer while remaining consistent with LASHBUDDY's established visual identity.
The project began without existing product photography, requiring me to create the visual assets while ensuring they integrated seamlessly into the campaign. The challenge was to develop promotional concepts that clearly communicated the Buy 2 Get 3 Free offer while remaining consistent with LASHBUDDY's established visual identity.
The project began without existing product photography, requiring me to create the visual assets while ensuring they integrated seamlessly into the campaign. The challenge was to develop promotional concepts that clearly communicated the Buy 2 Get 3 Free offer while remaining consistent with LASHBUDDY's established visual identity.
Solution
Solution
Solution
I produced the product images, combined it with stock assets, and used photo compositing and retouching to build campaign visuals around the promotion itself. Each concept was designed to visually reinforce the Buy 2 Get 3 Free offer, making the promotion immediately understandable without relying solely on text.
I produced the product images, combined it with stock assets, and used photo compositing and retouching to build campaign visuals around the promotion itself. Each concept was designed to visually reinforce the Buy 2 Get 3 Free offer, making the promotion immediately understandable without relying solely on text.
I produced the product images, combined it with stock assets, and used photo compositing and retouching to build campaign visuals around the promotion itself. Each concept was designed to visually reinforce the Buy 2 Get 3 Free offer, making the promotion immediately understandable without relying solely on text.
Concept-Driven Visuals
Concept-Driven Visuals
Concept-Driven Visuals
Created multiple concepts that visually represented the Buy 2 Get 3 Free promotion through product placement and composition, making the offer easy to understand at a glance.
Created multiple concepts that visually represented the Buy 2 Get 3 Free promotion through product placement and composition, making the offer easy to understand at a glance.
Created multiple concepts that visually represented the Buy 2 Get 3 Free promotion through product placement and composition, making the offer easy to understand at a glance.
Image Retouching
Image Retouching
Image Retouching
Retouched and color-corrected the imagery to achieve consistent lighting, clean product presentation, and visual cohesion across all campaign assets.
Retouched and color-corrected the imagery to achieve consistent lighting, clean product presentation, and visual cohesion across all campaign assets.
Retouched and color-corrected the imagery to achieve consistent lighting, clean product presentation, and visual cohesion across all campaign assets.
Campaign Consistency
Campaign Consistency
Campaign Consistency
Created multiple ad variations using a consistent visual system, allowing the campaign to remain recognizable while introducing fresh compositions for different placements.
Created multiple ad variations using a consistent visual system, allowing the campaign to remain recognizable while introducing fresh compositions for different placements.
Created multiple ad variations using a consistent visual system, allowing the campaign to remain recognizable while introducing fresh compositions for different placements.
Other works
Other works
Other works
KimChi Chic Beauty
KimChi Chic Beauty
KimChi Chic Beauty
Social Media
Social Media
Social Media
Web Banners
Web Banners
Web Banners
NEVE
NEVE
NEVE
Branding
Branding
Branding
Creative Direction
Creative Direction
Creative Direction
Alkylo Organics
Alkylo Organics
Alkylo Organics
Branding
Branding
Branding
Creative Direction
Creative Direction
Creative Direction