KimChi Chic Beauty
KimChi Chic Beauty
My Role
My Role
My Role
Graphics & Packaging Designer
Graphics & Packaging Designer
Graphics & Packaging Designer
Services
Services
Services
Graphic Design
Graphic Design
Graphic Design
Tools
Tools
Tools
Adobe Illustrator
Adobe Illustrator
Adobe Illustrator
Adobe Photoshop
Adobe Photoshop
Adobe Photoshop
About the brand
About the brand
About the brand
Overview
Overview
Overview
KimChi Chic Beauty is a vibrant, inclusive cosmetics brand founded by drag artist Kim Chi, known for its bold colors, playful personality, and expressive approach to beauty. I created digital marketing assets across social media and other digital touchpoints, supporting product promotions, launches, and ongoing brand campaigns.
KimChi Chic Beauty is a vibrant, inclusive cosmetics brand founded by drag artist Kim Chi, known for its bold colors, playful personality, and expressive approach to beauty. I created digital marketing assets across social media and other digital touchpoints, supporting product promotions, launches, and ongoing brand campaigns.
KimChi Chic Beauty is a vibrant, inclusive cosmetics brand founded by drag artist Kim Chi, known for its bold colors, playful personality, and expressive approach to beauty. I created digital marketing assets across social media and other digital touchpoints, supporting product promotions, launches, and ongoing brand campaigns.
The Challenge
The Challenge
The Challenge
The challenge was to create engaging promotional visuals that captured the brand’s fun, colorful, and unapologetically expressive personality while keeping products and promotional messaging clear and adaptable across different digital formats.
The challenge was to create engaging promotional visuals that captured the brand’s fun, colorful, and unapologetically expressive personality while keeping products and promotional messaging clear and adaptable across different digital formats.
The challenge was to create engaging promotional visuals that captured the brand’s fun, colorful, and unapologetically expressive personality while keeping products and promotional messaging clear and adaptable across different digital formats.
Solution
Solution
Solution
I developed bright, product-focused compositions using product photography, retouching, typography, and graphic elements to reflect the brand’s playful visual language. Designs were created with different placements in mind, allowing the same visual direction and key elements to be adapted across Instagram posts, Stories, and other digital formats while maintaining a cohesive campaign look.
I developed bright, product-focused compositions using product photography, retouching, typography, and graphic elements to reflect the brand’s playful visual language. Designs were created with different placements in mind, allowing the same visual direction and key elements to be adapted across Instagram posts, Stories, and other digital formats while maintaining a cohesive campaign look.
I developed bright, product-focused compositions using product photography, retouching, typography, and graphic elements to reflect the brand’s playful visual language. Designs were created with different placements in mind, allowing the same visual direction and key elements to be adapted across Instagram posts, Stories, and other digital formats while maintaining a cohesive campaign look.
Bold & Playful Visuals
Bold & Playful Visuals
Bold & Playful Visuals
Translated KimChi Chic Beauty’s colorful, expressive personality into eye-catching digital visuals that feel fun, energetic, and distinctly beauty-focused.
Translated KimChi Chic Beauty’s colorful, expressive personality into eye-catching digital visuals that feel fun, energetic, and distinctly beauty-focused.
Translated KimChi Chic Beauty’s colorful, expressive personality into eye-catching digital visuals that feel fun, energetic, and distinctly beauty-focused.
Adaptable Campaign Assets
Adaptable Campaign Assets
Adaptable Campaign Assets
Designed visuals that could be easily adapted across square Instagram posts, vertical Stories, and other digital placements, maintaining consistency while adjusting the composition for each format.
Designed visuals that could be easily adapted across square Instagram posts, vertical Stories, and other digital placements, maintaining consistency while adjusting the composition for each format.
Other works
Other works
Other works
Jason Wu Beauty
Jason Wu Beauty
Jason Wu Beauty
Social Media
Social Media
Social Media
Web Banners
Web Banners
Web Banners
LASHBUDDY Facebook Ads
LASHBUDDY Facebook Ads
LASHBUDDY Facebook Ads
Social Media
Social Media
Social Media
Creative Direction
Creative Direction
Creative Direction
NEVE
NEVE
NEVE
Branding
Branding
Branding
Creative Direction
Creative Direction
Creative Direction