Jason Wu Beauty
Jason Wu Beauty
My Role
My Role
My Role
Graphics & Packaging Designer
Graphics & Packaging Designer
Graphics & Packaging Designer
Services
Services
Services
Graphic Design
Graphic Design
Graphic Design
Tools
Tools
Tools
Adobe Photoshop
Adobe Photoshop
Adobe Photoshop
About the brand
About the brand
About the brand
Overview
Overview
Overview
Jason Wu Beauty is an affordable, clean, and cruelty-free cosmetics brand that brings runway-inspired, elegant aesthetics to everyday makeup, combining fashion-led visuals with accessible, skin-loving products. I created digital marketing assets across social media, website, and email to support product launches and brand campaigns.
Jason Wu Beauty is an affordable, clean, and cruelty-free cosmetics brand that brings runway-inspired, elegant aesthetics to everyday makeup, combining fashion-led visuals with accessible, skin-loving products. I created digital marketing assets across social media, website, and email to support product launches and brand campaigns.
Jason Wu Beauty is an affordable, clean, and cruelty-free cosmetics brand that brings runway-inspired, elegant aesthetics to everyday makeup, combining fashion-led visuals with accessible, skin-loving products. I created digital marketing assets across social media, website, and email to support product launches and brand campaigns.
The Challenge
The Challenge
The Challenge
The challenge was to translate the brand’s refined, fashion-forward aesthetic into digital content that felt polished and editorial while remaining approachable and product-focused, with visuals that could work consistently across different platforms and content formats.
The challenge was to translate the brand’s refined, fashion-forward aesthetic into digital content that felt polished and editorial while remaining approachable and product-focused, with visuals that could work consistently across different platforms and content formats.
The challenge was to translate the brand’s refined, fashion-forward aesthetic into digital content that felt polished and editorial while remaining approachable and product-focused, with visuals that could work consistently across different platforms and content formats.
Solution
Solution
Solution
I developed adaptable campaign visuals using product photography, retouching, typography, and graphic elements to create cohesive compositions that reflected the brand’s elegant aesthetic. Each design was created with multiple formats in mind, allowing key visual elements to be adapted across square Instagram posts, vertical Stories, website banners, and email assets while maintaining a consistent brand presence.
I developed adaptable campaign visuals using product photography, retouching, typography, and graphic elements to create cohesive compositions that reflected the brand’s elegant aesthetic. Each design was created with multiple formats in mind, allowing key visual elements to be adapted across square Instagram posts, vertical Stories, website banners, and email assets while maintaining a consistent brand presence.
I developed adaptable campaign visuals using product photography, retouching, typography, and graphic elements to create cohesive compositions that reflected the brand’s elegant aesthetic. Each design was created with multiple formats in mind, allowing key visual elements to be adapted across square Instagram posts, vertical Stories, website banners, and email assets while maintaining a consistent brand presence.
Runway-Inspired Aesthetic
Runway-Inspired Aesthetic
Runway-Inspired Aesthetic
Translated Jason Wu Beauty’s elegant, fashion-forward identity into digital campaigns, balancing polished beauty imagery with an approachable feel suited to everyday makeup.
Translated Jason Wu Beauty’s elegant, fashion-forward identity into digital campaigns, balancing polished beauty imagery with an approachable feel suited to everyday makeup.
Translated Jason Wu Beauty’s elegant, fashion-forward identity into digital campaigns, balancing polished beauty imagery with an approachable feel suited to everyday makeup.
Editorial Visuals
Editorial Visuals
Editorial Visuals
Used carefully composed imagery, refined typography, and product-focused layouts to create an editorial beauty aesthetic inspired by the runway, while keeping the products and campaign messaging clear.
Used carefully composed imagery, refined typography, and product-focused layouts to create an editorial beauty aesthetic inspired by the runway, while keeping the products and campaign messaging clear.
Adaptable Campaign System
Adaptable Campaign System
Adaptable Campaign System
Built campaign visuals with different formats in mind, using the same core imagery and design elements across Instagram posts, Stories, website banners, and email assets while adapting the composition to each platform.
Built campaign visuals with different formats in mind, using the same core imagery and design elements across Instagram posts, Stories, website banners, and email assets while adapting the composition to each platform.
Built campaign visuals with different formats in mind, using the same core imagery and design elements across Instagram posts, Stories, website banners, and email assets while adapting the composition to each platform.
Other works
Other works
Other works
BABYFACE
BABYFACE
BABYFACE
Social Media
Social Media
Social Media
Video
Video
Video
UI Design
UI Design
UI Design
KimChi Chic Beauty
KimChi Chic Beauty
KimChi Chic Beauty
Social Media
Social Media
Social Media
Web Banners
Web Banners
Web Banners
LASHBUDDY Facebook Ads
LASHBUDDY Facebook Ads
LASHBUDDY Facebook Ads
Social Media
Social Media
Social Media
Creative Direction
Creative Direction
Creative Direction