About the project

About the project

About the project

Overview

Overview

Overview

Baybayin: Beyond Preservation is a speculative design research project exploring how Baybayin could become part of everyday Filipino life again through contemporary design, technology, and culture. Rather than treating it as a historical artifact, the project imagines Baybayin as a living writing system that continues to evolve alongside modern communication.

Baybayin: Beyond Preservation is a speculative design research project exploring how Baybayin could become part of everyday Filipino life again through contemporary design, technology, and culture. Rather than treating it as a historical artifact, the project imagines Baybayin as a living writing system that continues to evolve alongside modern communication.

Baybayin: Beyond Preservation is a speculative design research project exploring how Baybayin could become part of everyday Filipino life again through contemporary design, technology, and culture. Rather than treating it as a historical artifact, the project imagines Baybayin as a living writing system that continues to evolve alongside modern communication.

The Challenge

The Challenge

The Challenge

Although Baybayin has gained renewed interest through art, education, and cultural initiatives, it is still rarely encountered in everyday life. Most people recognize it as a symbol of Filipino heritage but have few opportunities to learn, read, or use it. The challenge was to explore how design could help bridge the gap between cultural awareness and everyday participation.

Although Baybayin has gained renewed interest through art, education, and cultural initiatives, it is still rarely encountered in everyday life. Most people recognize it as a symbol of Filipino heritage but have few opportunities to learn, read, or use it. The challenge was to explore how design could help bridge the gap between cultural awareness and everyday participation.

Although Baybayin has gained renewed interest through art, education, and cultural initiatives, it is still rarely encountered in everyday life. Most people recognize it as a symbol of Filipino heritage but have few opportunities to learn, read, or use it. The challenge was to explore how design could help bridge the gap between cultural awareness and everyday participation.

Solution

Solution

Solution

A cultural initiative that uses branding, digital experiences, education, and everyday applications to make Baybayin more visible, accessible, and usable. The project proposes a visual system where Baybayin coexists with the Latin alphabet, gradually becoming a familiar part of contemporary Filipino life rather than replacing existing writing systems.

A cultural initiative that uses branding, digital experiences, education, and everyday applications to make Baybayin more visible, accessible, and usable. The project proposes a visual system where Baybayin coexists with the Latin alphabet, gradually becoming a familiar part of contemporary Filipino life rather than replacing existing writing systems.

A cultural initiative that uses branding, digital experiences, education, and everyday applications to make Baybayin more visible, accessible, and usable. The project proposes a visual system where Baybayin coexists with the Latin alphabet, gradually becoming a familiar part of contemporary Filipino life rather than replacing existing writing systems.

Transition System

Transition System

Transition System

A bilingual typography system where Baybayin and the Latin alphabet coexist, allowing people to gradually recognize and become familiar with the script over time.

A bilingual typography system where Baybayin and the Latin alphabet coexist, allowing people to gradually recognize and become familiar with the script over time.

A bilingual typography system where Baybayin and the Latin alphabet coexist, allowing people to gradually recognize and become familiar with the script over time.

Everyday Applications

Everyday Applications

Everyday Applications

Baybayin integrated into packaging, signage, receipts, messaging, and public information to demonstrate how it could naturally exist in daily life.

Baybayin integrated into packaging, signage, receipts, messaging, and public information to demonstrate how it could naturally exist in daily life.

Digital Experience

Digital Experience

Digital Experience

A concept for an interactive learning platform that combines language learning, transliteration, and writing practice to make Baybayin more approachable for beginners.

A concept for an interactive learning platform that combines language learning, transliteration, and writing practice to make Baybayin more approachable for beginners.

A concept for an interactive learning platform that combines language learning, transliteration, and writing practice to make Baybayin more approachable for beginners.

Other works

Other works

Other works

Get In Touch

I’m always open to new opportunities, ideas, or just a good conversation.

Copyright © 2026 Ann Mari Mae Cajucom. All rights reserved.

Get In Touch

I’m always open to new opportunities, ideas, or just a good conversation.

Copyright © 2026 Ann Mari Mae Cajucom. All rights reserved.

Get In Touch

I’m always open to new opportunities, ideas, or just a good conversation.

Copyright © 2026 Ann Mari Mae Cajucom.
All rights reserved.